Marketing Development Manager

Milano, Milan

Direct Hire

Marketing & Communication


Our client is a leading food company distributing plant-based products and cake mixes. We are looking for an experienced Marketing Development Manager. 


The candidate will report directly to the Marketing Director and will deal with: 


• Translating category strategies into a Category/Brands Growth Strategy that is ready for sales force and coordinating the set-up & implementation of POS


• Working with the commercial department to ensure that the marketing strategy aligns with their deployment forecasts


• Identifying and evaluating opportunities in terms of new Categories /segments/ products


• Monitoring the full implementation of the Innovation plan on POS


• Preparation of compelling selling stories to Trade (4P) 


• Defining and driving a Promo policy to maximise effectiveness according to available resources and Nielsen/Model insights


• Establishing the assortment by Channel/Customer and identify category opportunities that exist across them


• Monitoring Roll-out Innovation KPIs Profile


 


• 6 years’ commercial experience (50% marketing mainly on Innovation 50% trade marketing)


• University Degree in Business Administration/Marketing or equivalent


• Deep knowledge of Microsoft Office: Outlook, Word, Excel, PowerPoint that are used daily


• Ready to face new challenges with an entrepreneurial approach 


• Analytical problem solver with high attention to details


• Results-driven and willing to challenge the status-quo to achieve your goals


• Proactive/Positive approach, curious, passionate and a team-player with excellent communication skills


• Resilient and flexible, able to adapt to new challenges


• Passionate about cooking and cakes


• Fluent in Italian and English. French is a plus 


• Travel flexibility


The job is based in Milan. 

JN-072022-336418

Marketing Development Manager

LHH

20 giorni fa

Direct Hire

Marketing & Communication

Milano, Milan


Our client is a leading food company distributing plant-based products and cake mixes. We are looking for an experienced Marketing Development Manager. 


The candidate will report directly to the Marketing Director and will deal with: 


• Translating category strategies into a Category/Brands Growth Strategy that is ready for sales force and coordinating the set-up & implementation of POS


• Working with the commercial department to ensure that the marketing strategy aligns with their deployment forecasts


• Identifying and evaluating opportunities in terms of new Categories /segments/ products


• Monitoring the full implementation of the Innovation plan on POS


• Preparation of compelling selling stories to Trade (4P) 


• Defining and driving a Promo policy to maximise effectiveness according to available resources and Nielsen/Model insights


• Establishing the assortment by Channel/Customer and identify category opportunities that exist across them


• Monitoring Roll-out Innovation KPIs Profile


 


• 6 years’ commercial experience (50% marketing mainly on Innovation 50% trade marketing)


• University Degree in Business Administration/Marketing or equivalent


• Deep knowledge of Microsoft Office: Outlook, Word, Excel, PowerPoint that are used daily


• Ready to face new challenges with an entrepreneurial approach 


• Analytical problem solver with high attention to details


• Results-driven and willing to challenge the status-quo to achieve your goals


• Proactive/Positive approach, curious, passionate and a team-player with excellent communication skills


• Resilient and flexible, able to adapt to new challenges


• Passionate about cooking and cakes


• Fluent in Italian and English. French is a plus 


• Travel flexibility


The job is based in Milan. 

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